Our prizes are intended to help you get your pet care innovation to scale faster.
Up to five startups will be selected as Winners, each receiving a $10,000 (US Dollars) prize. One entry will receive up to an additional $10,000 (US Dollars) as the Grand Prize winner.
Business Acceleration “Boot Camp”
In addition to the above cash prizes, Winners will win an all-expenses-paid four-day Boot Camp for one Founder (additional Founders can attend if you cover their travel expenses) to help them refine and deliver their company’s pitch and prepare to for Global Pet Expo, where they’ll exhibit and have a final pitch in front of pet industry leaders and influencers to determine the Grand Prize Winner.
Held in St. Louis, the global headquarters for Nestlé Purina, the Boot Camp sessions will include evaluation, education and mentoring from a mix of Purina and independent experts in relevant areas, and pitch coaching by world class accelerator mentors from outside industry, 9Square Ventures, and Active Capital. Specific areas to be addressed might include growth planning, funding strategies, product-market fit, channel development, scaling operations and more.
Global Pet Expo
The Grand Prize Winner and Winners will be prominently featured in a PCIP booth at Global Pet Expo, presented by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA) in Orlando, Florida, courtesy of the APPA. The Grand Prize Winner and Winners will also receive travel and other assistance to prepare for and make the most of this high profile event.
Through press announcements during the PCIP and activities at Global Pet Expo, the Grand Prize Winner and other Winners also get the publicity and awareness early stage companies need to succeed.
The 2020 PCIP Winners will join a community of PCIP alumni, whose companies continue to grow and succeed in the pet industry. Past winners have raised hundreds of thousands of dollars in investment, developed industry partnerships, and have offered each other the kind of peer support every entrepreneur wishes they had.
NOTE: Pet Care Innovation Prizes include responsibilities on your part. These include participation in activities by a founder able to make decisions on the company’s behalf, ability to travel to St. Louis, Missouri (for the Boot Camp) and Orlando, Florida (for Global Pet Expo), providing documentation to verify claims made in your application, and participation in publicity activities.