Our prizes are intended to help you get your pet care innovation to scale faster.
Up to five Finalists will each receive a $10,000 (US Dollars) prize. One entry will receive up to an additional $10,000 (US Dollars) as the Grand Prize winner to use to prepare to exhibit at Global Pet Expo 2018 and will partner with Purina to make the most of that business development opportunity.
Business Acceleration “Boot Camp”
In addition to the above cash prizes, Finalists will win an all-expenses-paid three-day Boot Camp in late September for one team member to help them refine and deliver their company’s pitch and prepare to pitch to pet care executives from Nestlé Purina and 100+ pet care media and industry influencers.
Held in St. Louis, the global headquarters for Nestlé Purina, these sessions will include evaluation, education and mentoring from a mix of Purina and independent experts in relevant areas, and pitch coaching by world class accelerator mentors from outside industry, 9Square Ventures, Active Capital, and Cultivation Capital. Specific areas to be addressed might include growth planning, funding strategies, product-market fit, channel development, scaling operations and more.
The three-day event in late September 2017 will prepare Finalists to pitch.
Publicity Through Pitch Opportunities
Following the Boot Camp, Finalists get to pitch their businesses at Better With Pets. This private high profile event for 100+ pet industry media representatives and influencers is hosted annually by Nestlé Purina in New York, NY and provides an enormous publicity opportunity.
While at Better With Pets, Finalists pitch one last time – to senior Nestlé Purina PetCare executives and investors – to compete for the recognition of Grand Prize winner and the support to exhibit to thousands of buyers and industry insiders at Global Pet Expo 2018.
Any entry may be publicized at the discretion of Nestlé Purina and the Pet Care Innovation Prize team. Finalists will be included in publicity activities coinciding with the Better With Pets event and during the Boot Camp.
The Grand Prize winner will also win space provided by Nestlé Purina at Global Pet Expo, presented by American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA) in Orlando, Florida, plus assistance in preparing for this high profile event.
NOTE: Pet Care Innovation Prizes include responsibilities on your part. These include participation in activities by a founder able to make decisions on the company’s behalf, ability to travel to St. Louis, Missouri (for the Boot Camp) and New York, New York (for Better With Pets and Pitch Day) and Orlando, Florida (for Global Pet Expo), providing documentation to verify claims made in your application, and participation in publicity activities.